Content Strategy

You finished your magnum opus. Your “War and Peace”. Your content marketing “Sistine Chapel”. Then in walks ChatGPT. It reads diagram 4, paragraph 2, uses your bathroom without flushing, then cites your competitor. AI systems extract snippets rather than entire articles. So your content must be easy to find and easy to break down at…

You built the ultimate guide. You wrote 40 supporting articles. You published those magnificent pieces of content, slapped hi-fives with your boss and called it done. Just one problem. Nobody’s reading it. Nobody. Most hub pages get single-digit click-throughs to their supporting content. [1] You’re building a store where visitors read the sign out front…