Posts by recited
Your AI Content Strategy Has a Chunk Problem
You finished your magnum opus. Your “War and Peace”. Your content marketing “Sistine Chapel”. Then in walks ChatGPT. It reads diagram 4, paragraph 2, uses your bathroom without flushing, then cites your competitor. AI systems extract snippets rather than entire articles. So your content must be easy to find and easy to break down at…
Read MoreMr. T is Analytics Nostradamus. Let Me Explain.
Mr. T predicted many things. Pain. Pity for fools. And apparently AI Search analytics. In 1984, he gathered a group of kids and said: “You can’t know where you’re going if you don’t know where you’ve been.” At the time he may have been talking about heritage and roots, but he was also describing the…
Read MoreYour Website Has A Dirty Secret. It’s Killing Your Traffic.
You built the ultimate guide. You wrote 40 supporting articles. You published those magnificent pieces of content, slapped hi-fives with your boss and called it done. Just one problem. Nobody’s reading it. Nobody. Most hub pages get single-digit click-throughs to their supporting content. [1] You’re building a store where visitors read the sign out front…
Read MoreYour analytics are gaslighting you. 70% of AI traffic is invisible.
That “direct” traffic spike you’ve been celebrating? Yeah. That’s ChatGPT. Perplexity. Gemini. AI platforms don’t always pass referrer data. [1] GA4 sees the visit, shrugs, and calls it “direct.” You’ve been throwing a party for the wrong guest. I found this last month. 23% spike in direct traffic. Dug in. Found AI referrals buried in…
Read MoreAI is Judging You. All The Time.
Old search engines were step-dad energy: “You got mentioned? Right on sport! Now grab me a beer.” Didn’t care if you were mentioned in a leadership guide or a Reddit fan fiction rant. Ten mentions = ten mentions. Then BERT dropped. [1] Now AI is helicopter Mom energy: reads every word, remembers the context. It…
Read MoreAI Has a Type. You’re Not It.
26% of brands don’t exist to AI. [1] Not low rankings. Not buried under their competitors. They just don’t show up at all. So how do you get your company cited by ChatGPT and AI search engines? Start by looking at what Wikipedia does right. They get cited 47.9% of the time in top AI…
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