Mr. T is Analytics Nostradamus. Let Me Explain.

Mr. T predicted many things. Pain. Pity for fools. And apparently AI Search analytics. In 1984, he gathered a group of kids and said: “You can’t know where you’re going if you don’t know where you’ve been.” At the time he may have been talking about heritage and roots, but he was also describing the…

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AI is Judging You. All The Time.

Old search engines were step-dad energy: “You got mentioned? Right on sport! Now grab me a beer.” Didn’t care if you were mentioned in a leadership guide or a Reddit fan fiction rant. Ten mentions = ten mentions. Then BERT dropped. [1] Now AI is helicopter Mom energy: reads every word, remembers the context. It…

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AI Has a Type. You’re Not It.

26% of brands don’t exist to AI. [1] Not low rankings. Not buried under their competitors. They just don’t show up at all. So how do you get your company cited by ChatGPT and AI search engines? Start by looking at what Wikipedia does right. They get cited 47.9% of the time in top AI…

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