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Your AI Content Strategy Has a Chunk Problem
You finished your magnum opus. Your “War and Peace”. Your content marketing “Sistine Chapel”. Then in walks ChatGPT. It reads diagram 4, paragraph 2, uses…
Mr. T is Analytics Nostradamus. Let Me Explain.
Mr. T predicted many things. Pain. Pity for fools. And apparently AI Search analytics. In 1984, he gathered a group of kids and said: “You…
Your Website Has A Dirty Secret. It’s Killing Your Traffic.
You built the ultimate guide. You wrote 40 supporting articles. You published those magnificent pieces of content, slapped hi-fives with your boss and called it…
Your analytics are gaslighting you. 70% of AI traffic is invisible.
That “direct” traffic spike you’ve been celebrating? Yeah. That’s ChatGPT. Perplexity. Gemini. AI platforms don’t always pass referrer data. [1] GA4 sees the visit, shrugs,…
AI is Judging You. All The Time.
Old search engines were step-dad energy: “You got mentioned? Right on sport! Now grab me a beer.” Didn’t care if you were mentioned in a…
AI Has a Type. You’re Not It.
26% of brands don’t exist to AI. [1] Not low rankings. Not buried under their competitors. They just don’t show up at all. So how…